About Finance Forward USA

Headquartered in Austin, Texas, Finance Forward USA is an independent consumer financial education initiative. Our mission is delivering unbiased mathematical clarity across home mortgages, debt payoff sequencing, and household capital allocation.

Elena Rostova, CFP®, MBA

Principal Wealth Strategist & Managing Editor

Elena has spent over 16 years advising American families on mortgage structuring, credit repair, and retirement cash flows. She holds an MBA from the University of Texas at Austin and is a practicing member of the Financial Planning Association.